Hey there, beautiful storyteller!

Let’s talk about something a lot of indie authors find intimidating, frustrating, or downright confusing: building your author brand and promoting your work.

We get it. You didn’t become a writer because you wanted to learn algorithms, design marketing graphics, or spend hours crafting Instagram captions. You became a writer because you have a story to tell. A voice that won’t stay quiet. A truth that needs to be shared.

But here’s the real talk: in today’s publishing world, especially as an indie author, your page, your brand, and your voice online matter just as much as the words inside your book.

Why Your Author Brand Matters

Your brand isn’t just a logo or a catchy tagline. It’s how readers connect with you—it’s your personality, your values, your vibe. It’s the cozy, bold, quirky, witchy, wild, or heartfelt energy that makes your work stand out in a sea of content.

When readers find your page, they’re not just buying a book—they’re investing in you. Your perspective. Your energy. Your story.

That’s why your online presence—your social pages, website, and promotional content—should reflect the heart of your writing.

Finding Your Voice Outside the Pages

You already have a powerful voice—it’s in your stories. Now it’s time to extend that into your public spaces. Whether you’re raw and real, poetic and soft, sarcastic and bold, or somewhere in between, your authentic voice is what makes your brand unforgettable.

Not sure where to start? Here are some simple tips:

• Consistency is key. Use the same photo, name, and bio across your platforms.
• Show up as you. Readers connect with people, not perfect personas.
• Engage with intention. Reply to comments. Ask questions. Share your journey—not just your wins.

Promotion Doesn’t Have to Be Gross

Self-promotion often feels cringey—but it shouldn’t. You’re not being pushy. You’re inviting people into the world you’ve lovingly created. If you believe in your book (and we know you do), you’re simply sharing something meaningful.

Still feeling unsure about where to begin or how to make your brand cohesive and eye-catching?

We’re Here to Help (Because You Deserve Support)

At Owl Mountain Press, we offer more than just publishing support—we offer branding, design, and promotional guidance tailored for indie authors.

Need help creating your author logo, social media graphics, or setting up your online presence? We’ve got experienced designers and mentors ready to jump in.

Want help figuring out your “author vibe”? We’ll help you uncover and polish your unique voice and message—without losing your authenticity.

You Don’t Have to Do It Alone

We know the creative journey can be isolating. We’ve been there, too. That’s why we built our hybrid publishing house as a full-circle support system for writers like you—writers who are brave enough to self-publish, bold enough to show up, and wise enough to ask for help when they need it.

So when you’re ready—whether you’re building from scratch or polishing what you already have—know this:

✨ You don’t have to figure it all out on your own. We’re here when you need us.

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With creative sparks and open hearts,
The Team at Owl Mountain Press
Much love and many blessings,
Mrs. B